Churn prediction and helps in smart customer engagement
The growing adoption rate of alternate fuel vehicles had resulted in a continuous decline in profitability. The client decided to respond to the challenge by empowering its fleet management division with advanced digital and consumer analytics tools to attract new customers as well as to retain existing customers.
- Improved customer acquisition efficiency
- Realtime algorithmic scoring
- Increase in ROI
Demand forecasts and logistics optimisation
The client wanted reliable demand forecasts for each of its service centers to obtain more efficient staff capacity planning and meet demand more effectively, thus boosting revenue and meeting customer expectations.
- Delivered accurate demand forecast
- Model helped client to create effective staffing resources
- Decrease in lead time and improved efficiency
BI and data visulalization services for multinational company
The client was concerned that its different product category teams were overloaded with too many mandatory monthly reports. There were concerns about duplication of effort and excessive time invest for data consolidation, data preparation, and data compilation. Clients priority was to streamline all the reporting and increase efficiency by standardizing and automating all the reports
- Streamlined analytics report created faster turnaround time on business strategy each month
- Standardizing the operating procedure made communication and collaboration with internal and external stakeholders easier
Sales & Predictive
Sales and Predictive analytics for Retail Chain
The client was planning the launch of a new collection of its products across its stores in the US, catering to its main customer base - upper middle-class Generation X consumers. The client asked Fusion to create an independent sales forecast model to predict the turnover at the store and regional levels.
- Delivered a predictive model to forecast the turnover of the clients’ upcoming collection of new products
- Due to the model’s flexibility, it could be deployed for other future products launches as well
Identifying high potential client prospects in wealth management
Robo Advisors (RAs) are usually perhaps the most significant disruptive development in wealth and asset administration today. A Robo-Advisor acts as a digital financial consultant driven by Artificial Intelligence (AI) and automation. It requires a customer by way of a series of problems about their budget, investment encounter, risk factors, and advises a personalized investment decision portfolio containing bonds, shares along with other asset types.
Business Challenge & Opportunity
The way buyers connect to their financial expert services providers is adjusting. To stay prior to the curve, our customer who is running financial firm giving top-notch brokerage services, and wealth management to retail customers wanted to kick off a fresh Robo-advisory platform for one of its retail customers to serve additional consumers online and enhance human advisor efficiency. With Robo advisors to be a huge disruptor within the financial planning and management marketplace, our client wished to launch their very own robo consultant. They wished to start with evaluating the product good results within their pre-existing client base. The task that they experienced was to recognize prospects of their existing clients without losing industry spend on the incorrect target audience.
The robo-advisor we shipped was successfully examined internally, showing wonderful promise for common adoption. This innovative capability helped our client utilize underserved markets and provide wealth management tips to customers at scale.
- 60% decrease in marketing spend
- Response rate seemed to be 40% while purchase rate was initially 17%
- 2.5x ROI has been achieved in the initial phase of marketing and advertising
- Optimize revenue and marketing things to do, and increase earnings
AI Chatbot powered NPS to improve business
As an e-commerce merchant, Net Promoter Score (NPS) could be the most powerful toolkit to grow your business and win loyal customers. NPS is a metric that measures the probability that a client will recommend his business to his personal and / or professional social circle. The higher your NPS, the greater the chances that your customers will become active Promoters and brand advocates for your business.
Business Challenge & Opportunity
The Increase in completion in current market and very sensitive market conditions have been led to reduction in revenue and progress of our KSA based ecommerce client. We made an ecommerce system where the buyers will be serviced via an interactive chatbot. Our client wanted to far better understand customer encounter when using this platform and wished to make continuous enhancement to meet up customer's demands and increase success in this ecommerce business.
Our analysis helped our client getting a deeper insight into the "actual" critical aspects influencing customer experience & loyalty. Considering the below results, it appeared that "customer efforts" was an important aspect that needed to be tied to the survey responses and was our recommendation for inclusion in the survey form. This enabled the client to focus on business opportunities while improving on agent’s opportunities at an organization level.
- Improved customer support
- Reduced consumer complaints
- Increase buyer retention
- Upsurge in profitability by 3x